Archive for May, 2010

Does Your Vets Website Provide a Snapshot of Your Practice?

Your vets website tells the story of your practice by introducing potential clients to staff members and hospital services and inviting them to join the practice family. An effective vets website educates, informs and welcomes.

The home page of a vets website usually offers information on practice hours, location and directions to the hospital. You’ll not attract any business if clients don’t know how to find you! Pleasant photographs of the hospital interior and staff members at work and brief doctor bios break the ice for new clients.

Be sure to include summaries of each of the services your practice offers. Many prospective clients are first time pet guardians with no clear conception of animal health care. Use your vets website to educate them on the importance of regular animal wellness exams!

Most general practice animal hospitals perform dental cleanings and extractions, minor surgeries and spay and neuter procedures. A brief synopsis of each of these services puts nervous clients at ease. Take this opportunity to turn your vets website into an interactive educational tool. You could provide links to more detailed descriptions of the parts of the anatomy involved in each procedure, for example. People like interactive websites.

Somewhere on your vets website, perhaps on the home page, you should clarify whether your hospital accepts around the clock emergency cases. If it does not, let clients know where they can take their animals when after hours medical emergencies develop. Panicked pet guardians don’t have the time or the mental focus to go hunting for an emergency practice when their animal’s health is in immediate danger.

A vets website makes an effective marketing tool when created and used properly. The higher the volume of traffic your vets website attracts, the greater the chance that at least some of that traffic actually walks through your door.