For every veterinary clinic there is very likely a veterinary clinic website to go along with it. That veterinary clinic website exists for a two pronged reason: It aims to serve the existing customer with information and resources that make the care of their pet more simple and information more readily accessible, and it also provides those who might be considering a change in veterinary care something of a sales pitch for the clinic. The sales side of the veterinary clinic website will likely explain the mission of the clinic; their values and thoughts on the complete care process of the animals under their care. There might be information on the training of the staff, and even glimpses into their personal life and experiences with their own pets. The idea is, communicate through the veterinary clinic website as much as you can of the human factor as possible, understanding that the site is as close as some will be to the clinic until they make the decision to make an appointment.
For those who already use the veterinary office as the place of care for their pets, the focus of the veterinary clinic website might be a little different. If personal relationships have already been established and developed between the customer and the staff, their reason behind visiting the veterinary clinic website might be very different from that of a prospective client. They might be seeking specific medical information on symptoms or illnesses, or looking for recommendations on food types or other pet care products. The veterinary clinic website might even offer an online form to fill out that can be used to schedule an appointment. There may be different needs to satisfy, but all completely within the real of possibility for a well designed and implemented veterinary clinic website.