Archive for May, 2011

Helping yourself help animals

Most vets do not spend a lot of time thinking about advertising and web design, why would they? They got into this business to help animals and their owners right, not to sell a product or service and worry about ad design? Well the truth of the matter is that if you are a vet who is not paying attention to advertising and especially to your presence online then you are actually impairing your ability to help animals, which was likely your primary motivation for being a vet in the first place? How is that possible you might ask, how is it possible for advertising to actually make a difference on your ability to do your job as a vet? Well if you are not getting your practice out with good veterinary web design there and letting people know about how good a vet you are and all the ways you can help their pets, why would they come to your office? If they are not coming into your office then how are you to help their animals? Unfortunately, especially in this era of online commerce, advertising has a direct impact on how many animals you get to treat. That is why veterinary web design is so important to your practice.

Veterinary web design is more than just having a website for your business. Veterinary web design is a bout building a website for your practice that really enables users to find out what your practice is about and what you can do for them. With the proper veterinary web design you will see an increase in the number of clients you serve and in turn in the number of animals you are able to help, which is something that should make any vet feel very good.

Facets of a veterinary clinic website

For every veterinary clinic there is very likely a veterinary clinic website to go along with it. That veterinary clinic website exists for a two pronged reason: It aims to serve the existing customer with information and resources that make the care of their pet more simple and information more readily accessible, and it also provides those who might be considering a change in veterinary care something of a sales pitch for the clinic. The sales side of the veterinary clinic website will likely explain the mission of the clinic; their values and thoughts on the complete care process of the animals under their care. There might be information on the training of the staff, and even glimpses into their personal life and experiences with their own pets. The idea is, communicate through the veterinary clinic website as much as you can of the human factor as possible, understanding that the site is as close as some will be to the clinic until they make the decision to make an appointment.

For those who already use the veterinary office as the place of care for their pets, the focus of the veterinary clinic website might be a little different. If personal relationships have already been established and developed between the customer and the staff, their reason behind visiting the veterinary clinic website might be very different from that of a prospective client. They might be seeking specific medical information on symptoms or illnesses, or looking for recommendations on food types or other pet care products. The veterinary clinic website might even offer an online form to fill out that can be used to schedule an appointment. There may be different needs to satisfy, but all completely within the real of possibility for a well designed and implemented veterinary clinic website.